What Is AI SEO?
AI SEO is traditional search engine optimisation (SEO) with added focus on how AI-powered search tools find, summarise, and cite information. It builds on the basics rather than replacing them.
Traditional SEO helps search engines crawl, index, and rank your pages. AI SEO keeps that foundation and adds another question: When an AI tool answers a customer's question, can it find accurate information about your business and understand what you offer?
Google's own guidance is a useful reality check. It says you don't need special optimisation to appear in AI Overviews or AI Mode, and that existing SEO fundamentals still apply. To appear as a supporting link, a page must be indexed and eligible to show in Google Search with a snippet. Google also says you do not need special schema.org markup.(Google Search Central: AI features and your website)
Two newer terms come up often:
- Generative engine optimisation (GEO) is work aimed at how generative AI tools, such as chatbots and AI search, describe and recommend businesses.
- Answer engine optimisation (AEO) is writing and structuring content to answer a question directly, whether in an AI answer, a featured snippet, or a voice assistant.
Both are new terms, and much of the work overlaps with solid SEO practices. If a tactic is unproven, I'll let you know and won't claim it will boost your rankings.
AI SEO Services for Growing Businesses
Every project starts with an audit, and I recommend only what your site actually needs. The exact scope depends on your website, platform, and goals. Visibility and Content Optimisation.
Many pages talk about a service but don't answer the questions customers have before buying. I review your main pages, list the questions they miss, and rewrite openings, headings, and sections so answers come first. For more detailed work, check my on-page SEO services.
Generative Engine Optimisation (GEO)
AI tools might describe your business incorrectly or miss it entirely. I test major AI tools with customer-style questions, record what they say about you and which sources they use, and trace any errors back to pages or profiles you can update. Since answers change by tool, location, and day, I treat these results as samples, not rankings.
Answer Engine Optimisation
Visitors and AI tools look for direct answers but often find too much text. I put a clear, accurate answer at the top of each section, then add details, examples, and tables or lists if helpful. I write FAQs for real readers. Since Google stopped showing FAQ rich results in May 2026, I treat FAQ markup as optional, not a shortcut.
Entity and Topical Authority
An entity is something clearly identifiable, like your business, a service, a location, or a person. If your name, services, and locations are described differently on different pages, search systems have to guess. I make these details consistent, connect related pages with internal links, and fill topic gaps so your site covers each subject thoroughly. Mentions of your business on other reputable sites also help, which is where my off-page SEO work comes in.
Technical SEO Foundations for Discoverability
If search engines can't crawl, index, or quickly load a page, it won't be found, no matter how good it is. I check crawlability, indexability, sitemaps, canonical tags, internal links, mobile usability, and Core Web Vitals. I review your robots.txt file for search and AI crawlers, and only add structured data when it matches real page content. If a fix needs a developer, I provide a clear brief. You can find more details on my technical SEO services page.
Local SEO
Local customers and AI assistants both need accurate details like services, service areas, hours, phone, and address. I make sure these details match across your site, your Google Business Profile, and major directories. I also plan location or service-area pages that provide useful information about each place. I use AI tools to speed up research and analysis, but I always review the results myself. You can find the full local program on my local SEO services page.
Content Quality, Accuracy and Consistency
Outdated prices, conflicting descriptions, and filler text damage trust with people and confuse search engines. I fact-check key pages with you, update old claims, and add details only you can provide, like service areas, process, pricing factors, and credentials. Google warns that using AI to mass-produce pages without adding value may break its spam policy, so I focus on accuracy and originality, not quantity. (Google's guidance on generative AI content)
AI Search Performance Monitoring
Without measurement, you cannot tell what is working. I track Search Console impressions, clicks and queries (Google includes AI Overviews and AI Mode traffic in the overall Web totals), GA4 sessions from AI tools where they pass referral data, and a fixed set of customer-style questions that I re-check on a schedule. I report what changed, what did not, and what to do next. Reporting frequency depends on the agreed scope.
